How We Work
Understand and Define
We begin by working with clients to understand their vision. From there, we map out clear goals and deliverables. Our strong communication process ensures transparency throughout the project.
Research and Validate
We analyze current market activity to provide the latest positioning information and market data. Our competitive research reveals product trends, current success patterns, and emerging market opportunities.
Develop Action Plans
Coming from the startup world, we know the importance of execution. Our deliverables are clear, measurable, and include concrete action steps for implementation.
Featured Strategic Work
Examples of recent projects
Growth Strategy
Sustainable Manufacturing Expansion: Middle East
Client wanted to expand from distribution to manufacturing sustainable products. We mapped out facility requirements, showed them how to broaden product offerings, and created a staged growth plan that avoided operational burden. Result: Successful expansion without disrupting existing business.
Market Analysis
Strategic Analysis: Mental Health/Psych AI Ecosystem
Enterprise client needed strategic direction in mental health/psychiatry market .
We analyzed the AI ecosystem, mapped industry trends, and identified emerging opportunities. Delivered comprehensive reports covering market analysis, regulatory landscape, and digital transformation.
Specific market opportunitiesResult: Client gained clear visibility into market evolution and opportunities.
Startups
Create a new AI-based company.
Financial services professionals sought to enter startup space with AI-driven travel concept.
We identified market opportunities, defined achievable product goals, managed development team transition, and guided product creation through launch. Result: Successful transformation from concept to market-ready AI travel platform.
Coaching
We coach to help our clients be more effective
We guide clients through idea validation, development, and execution using a clear, collaborative process. Whether you're an established professional starting a new venture an entrepreneur seeking direction, we help you understand the process, choose the path that's right for you, and move forward quickly.
Beyond traditional startup approaches, we embrace multiple routes to success:
- Classical startup development
- Service-based businesses
- Creator economy opportunities
- Rapid product development
Unlike generic startup advice found in countless YouTube videos, our guidance helps you understand not just what to do, but why. This understanding lets you adapt the startup process to your unique situation and goals.
We're proud to help our clients move from uncertainty to action.
Additional Strategic Projects
Our work spans market research, startup development, and growth strategy. We retain all of our own research. Here are some of our projects:
Market and Research Analysis
Enterprise AI/HR Ecosystem
Researched how AI is transforming workforce management and all HR functions for global HR organization. Analyzed market opportunities and delivered thought leadership on changing user needs, enterprise dynamics, and where users need help.
DNA Sequencing Markets: Researched emerging opportunities for established biotech company. Identified new market applications and growth potential.
Biotech Materials in the Fashion industry:
Researched competing materials technologies and market dynamics. Analyzed multiple potential markets to determine the best market opportunity and entry point for first product.
Logistics Market Entry Research
Researched US logistics landscape, combining geographic analysis with consumer food preferences. Connected startup with expert truckers to gain ground-level insights on route optimization.
Startups and Business Strategy
Service to Product-based Evolution:
Transformed services-focused business into product company. Researched and developed positioning and marketing. Developed strategy to package expertise into scalable products without disrupting client relationships, leveraging existing assets.
Social Media Platform:
Guided unique new dating/friendship app development from concept through launch. Researched market, audience, positioning, and messaging. Created opportunity analysis, defined product strategy, and brought in other consultants to help develop the solution.
Nuclear Ship Innovation: Developed market analysis and pitch deck for upgradeable nuclear-powered ship design. Researched market opportunity, developed positioning, partnership, and funding strategy.
Consultants and Services Launch: Helped multiple experts establish consulting practices. Developed business and launch strategy for AI services, marketing, security services, healthcare, wellness, movie industry, and sports management.
Opportunity and Investment
Functional Healthcare Expansion:
Designed expansion strategy using One Medical model. Included location analysis, product definition, and year-long branded content campaign linking treatments to lifestyle benefits.
Investment Firm Identity: Established positioning for new investment firm. Researched M&A opportunities and potential investment targets.
Healthcare Data Investment: Analyzed market viability for healthcare data platform. Provided detailed investment guidance including competitive landscape and regulatory considerations.
LMS Investment Analysis: Analyzed Learning Management System investment opportunity. Identified market saturation risks and recommended strategic pivot to productivity space with health education focus.
Wellness Center Expansion: Created business plan and pitch deck for osteopathic center's multi-city expansion. Mapped growth strategy from Los Angeles to nationwide presence.
AR/VR Marketing Platform Strategy: Marketing research, strategy and pitch deck with financial model and metrics for an AR/VR location-based marketing and commerce startup
Healthcare Data Platform Strategy: Analyzed viability of health data sharing platform targeting millennials and GenZ. Research identified key market barriers and recommended strategic alternatives.
